Interviewing Víctor Bendeck - A well known owner of a TV channel in Honduras

What motivated you to start your own TV channel in Honduras?

I began the TV channel because of the need in the Honduras television of a worthy, responsible, creativeand quality media, HONDURED was born, under the slogan "El canal de Honduras,"

 or "Honduras' Channel."

What kind of programs do you air?

HONDURED is a media dedicated to communication and entertainment, in the permanent excellence in every transmitted news. 

In this panorama, we broadcast two daily newscasts under the name "TVN Hondured," which stand our in the Honduran television for their professionalism and impartiality. Likewise, among the most out-standing programs are: "Anibal Barrow & Nothing Else," "Good Days Honduras," "Woman's Secret," "Healthy Morning," "A Bit of Everything," "Hondured Sports," "Catracho Rythm," "TVN Weekend" ad many others

Conscious of the social responsibility, we also broadcast other shows allowing serious discussions of topics of great interest and current importance. 

Looking towards the future, where do you want to take your TV channel? 

I want my channel to promote youth in journalism and to help my country grow by offering jobs and opportunities to build up careers based on value and education. 

Tell me about your radio station "Cadena Radial Reloj"

"Cadena Radial Reloj" is a company that operates in Tegucigalpa generating its signal for the whole Honduras Territory. 

With a professional informative journalism, it has been constituted as a balanced media to report, orientate, and entertain the general public of the country.

the regional problematic in diverse sector, the national subject matter, the first hand world information, sports in general and specially soccer have their own space for analysis and comments. 

A musical melodic trend, with music of today, yesterday and forever, makes us the ideal company to advertise your products.

Te acceptance of the broadcasting of "Cadena Radial Reloj" is so big, that the radio expanded its horizons, covering now the principal cities of Honduras. 

Interview

Interview with Mrs. Ferreiro

She works in a company in El Salvador. Apex BBDO is an advertising company, which works with different companies in El Salvador like for example restaurants, boutiques etc. The company doesn't work only in this areas but also works in advertising for local Channels.

They are in charge of editing adverts and publishing them for many local shows like for example ''Cantando por un sueño''.

1) Briefly describe your role in Apex.

In Apex, basically everything is done in groups. Each group for example is divided into two areas. This areas are the Designers who are the people in charge of designing the adverts (the campaign as a whole) and there is another area that deals with the public, more like public relations. Each groups works with different companies for example Pizza Hut. We are in charged of making the  adverts as well as putting the menu together.

2) How can you relate your job with the topic of Television Series?

We work with a variety of TV shows, most of them local TV shows.  Some examples are Cantando por un Sueño, Bailando Por un Sueño. We also work not only in this but also in designing the logos for one specific channel. For example if Bailando por un Sueño is shown in Channel 13, we design the logo for the Serie but also for the channel.  

3) Which methods of advertising does the company uses for Cantando/ Bailando por un Sueño?

We first of all design the logo for the Serie. Secondly we work not only in billboard that are placed in the streets but also we work on a variety of adverts that are designed to be placed in local newspapers and magazines. Moreover, the department of public relations has a specific role that they should maintain contact with local channels for example Canal 4 etc. The main reason for this is that we also create TV commercials to increase awareness of the public.

4) Why do you think Advertising is important for TV series?

In El Salvador, advertising is important first of all as I said before to increase awareness of the public. Many people will not know what the Television Serie is about if this is not being described. This description needs to be clear and simple for people to understand it and at the same time increase popularity. Moreover advertising is important because this shows are carried out with money from sponsorships since there are focused on charity. Therefore advertising is an important factor to address who this companies who sponsor the Serie are.

Interview was translated from Spanish to English